How to Get the Most From a Conference
Doing your homework before you leave will help you to get the most benefit from a conference. Conferences are expensive and it’s important as a small business owner to get value.
The first thing you need to do is to identify who the speakers are. These days that’s easier than ever. Check the conference site, they often have links to the speakers twitter and linkedin accounts as well as blogs. Take the time to check out the speaker and what his/her latest project is. Is this information of value to your or your clients? I follow as many of the speakers as I can on Twitter and Linkedin. I don’t usually follow them on Facebook unless there’s a compelling reason. There’s more chance of spam on Facebook than the others. Focus on where you’re getting the best return,
The second thing you need to do is review the Exhibitors. Again, follow them on Twitter and Linkedin. Twitter is a good resource for invitations to receptions, tweetups, meetups and other social events. Exhibitors will send their brightest and best to conferences, so here’s an opportunity to learn the latest technology and to find out more about company offerings. Take advantage of the free limited time accounts, sit through the product demos, ask questions. Sign up for the free accounts, you’re able to try a product before you have to make a commitment. Work the exhibition hall and the parties.
The last thing is to become familiar with the schedule and have a preliminary plan. If you’ll be travelling with another person, split up the presentations. Talk to everyone you can at the conference .. ask questions, which presentation are you looking forward to? Who’s been your favorite speaker? What was a waste of time?
Share your information with others. Be helpful. Use your networking skills, this is no time to be solitary. Search out twitter buddies .. their photo is right there .. don’t be shy about walking up to your twitter buddy, introduce yourself and let them know what you like about their tweets, discuss a point of view.
Oh yeah .. collect as many free pens as you can. That’s my weakness .. not so excited about a Tshirt with someone’s logo, but I’m a sucker for a great free pen.
What’s your conference tip? favorite swag?
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